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News Flash
Oakley Inc to merge all brands under Sunglass Icon
21 Jun '06
2 min read
Jeff Obstfeld, president of Sunglass Icon commented, "We have grown our retail store count substantially since Oakley's acquisition of Iacon in 2001, demonstrating a strong commitment to invest in an expanding retail footprint. With this re-branding, we will leverage our name recognition among mall developers as a formidable national tenant and among consumers as the sunglass experts, pursuing future growth under a single, unified, scaleable retail concept."
The company plans to begin retrofitting stores with new signage immediately and expects to complete the transition within 12-18 months.
Famous fashion accessory producer Oakley Inc is a world brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading, premium sunglasses, the company offers a full array of products including performance apparel and accessories, prescription eyewear, footwear, watches and electronics to consumers in more than 100 countries.
The company plans to begin retrofitting stores with new signage immediately and expects to complete the transition within 12-18 months.
Famous fashion accessory producer Oakley Inc is a world brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading, premium sunglasses, the company offers a full array of products including performance apparel and accessories, prescription eyewear, footwear, watches and electronics to consumers in more than 100 countries.
Oakley Inc
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