Among the styles made with 100 percent organic cotton are the Red Tab Vintage Straight Jean for men, and the women's Skinny Jean and Skinny Knee Knocker Short. In the brand's super premium line, Levi's Capital E, a selvedge denim Shrink-to-Fit 501 Original Jean, and forward fits like the men's Wrapped Skinny Jean and Skinny Slouch jeans, and the women's Twisted Skinny and Twisted Cropped jeans will be made from 100 percent organic cotton. Other elements of the Levi's Capital E lines including the use of recycled buttons, rivets and zippers and natural indigo to dye some styles of jeans were employed for their minimized impact on the environment.
The fall US introduction is part of a global launch of products made with 100 percent organic cotton. In Europe, the Levi's brand will offer certified organic denim versions of its most popular styles -- the Levi's 506 Standard Fit Jean for guys and the Levi's 570 Straight Fit Jean for girls. They will be available in select stores within Europe at the end of 2006. Additional styles made from 100 percent, or a significant percentage of, organic cotton will be introduced in both regions in 2007
Invented in 1873 by Levi Strauss, Levi's Jeans are the original, authentic jeans. They are the most successful, widely recognized and often imitated jeans products in the history of apparel.
Levi's Jeans have captured the attention, imagination and loyalty of generations of diverse individuals in more than 100 countries around the world and continues to do so today through jeanswear innovation. Levi Strauss & Co has been a leading brand for more than 150 years.