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Skechers teams up with Ashlee Simpson

18 Jul '06

2 min read

Footwear retailer Skechers USA Inc announced that it has signed platinum recording artist Ashlee Simpson.

Under the global endorsement agreement, the 21-year-old singing sensation will appear in the company's worldwide ad campaign through 2007.

"I grew up wearing Skechers. Like me, they are not afraid of taking chances and having fun," said Ashlee, who was recently declared "One of the reigning queens of pop music!" by NBC's The Today Show. "I'm happy to be a part of the brand and hope to add a few more pairs to my closet."

Signing Ashlee as the front person for Skechers is a natural step for the company, which has a history of partnering with the most talented female musicians from early fame through the height of their careers. Past signings include Britney Spears and Christina Aguilera, and the company's current spokesperson, American Idol 2005 winner and multi-platinum recording artist Carrie Underwood.

"Ashlee is a leading force in the music industry," commented Michael Greenberg, Skechers' President.

"She's young, beautiful, talented, and already has two multi-platinum records and six million records sold under her young belt. Ashlee is also the perfect union between fashion and music, using her influence to empower young women to be themselves. We were drawn to her energy, style and grace -- which we believe will be captured in the upcoming Skechers world marketing campaign. We are excited to have Ashlee wearing our newest women's footwear," he added.

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