L'Oreal USA gets FDA approval for new sunscreen formula
24 Jul '06
4 min read
L'Oreal sought to first introduce Mexoryl SX to the US market as part of a daily moisturizing cream with sunscreen because the company believes that US consumers should consider UVA protection to be an important part of their daily skincare routine. UVA waves represent 90% - 95% of all UV rays that reach the Earth. Unlike UVB waves, which remain primarily at the epidermal level, UVA waves penetrate deeper into the dermis or base layer of the skin. UVA waves can also pass through glass, and occasionally through clothing.
"Most people think about UVB rays as being the problem in terms of sun exposure. In reality, UVA accounts for over 80% of the damage that occurs to the skin in terms of aging, DNA damage and ultimately skin cancer," said Dr Darrell Rigel, clinical professor of dermatology at New York University Medical Center.
"UVA rays are present all year long (even in the winter) and they can penetrate through clouds and windows. When protecting your skin you need a product that you can use every day against the harmful effects of UVA and UVB rays," he said.
The first L'Oreal product containing Mexoryl SX to be released in the US market will be ANTHELIOS SX, a daily moisturizing cream with sunscreen that will be sold by the L'Oreal brand La Roche-Posay. The product will be sold from this fall and will be available in select pharmacies and drugstores as well as doctors' offices.
L'Oreal also intends to launch daily moisturizing products containing Mexoryl SX in some of its other brands in the future, and to introduce more sunscreen formulations containing Mexoryl SX.
L'Oreal USA, headquartered in New York City, with 2005 sales of over $4 billion and 7,900 employees, is a wholly-owned subsidiary of L'Oreal SA, one of the world's leading beauty companies. L'Oreal USA has Research and Development, Manufacturing and Distribution facilities across eight states in the US, including New York, New Jersey, Kentucky, Arkansas, Illinois, Ohio, Colorado and Texas.
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