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Kylie Minogue to spread the fragrance of Coty

25 Jul '06

3 min read

The world's largest fragrance company Coty Inc announced that it has signed beloved international pop star Kylie Minogue to an exclusive licensing deal to develop and market a line of fragrances and ancillary products.

This is the first entrance into the personal fragrance market by the Australian-born Miss Minogue, a truly international singer with 12 albums sold throughout the world and more than 40 worldwide hits. Miss Minogue is an incredible timeless pop star with number one hits over three consecutive decades.

The line of eau de toilette, eau de parfum and ancillary products will be launched in broad distribution in fall 2006 in Australia, the UK and Ireland and subsequently throughout Europe and Asia.

Commenting on the partnership with Miss Minogue, Coty Inc.'s Chief Executive Officer, Bernd Beetz, said, “Kylie Minogue's incredible appeal among women transcends borders and ages. Her successes as a performer and a businesswoman, combined with her grace and perseverance in the face of personal adversity, have not only made her a role model but also have forged a tremendous bond with her fans.”

Steve Mormoris, Senior Vice President, International Marketing for Coty Inc. said that, “Kylie Minogue's involvement in the project was tremendous. She showed a real passion for and dedication to the development of the fragrance, as she wanted to capture a true reflection of her personality. Kylie Minogue represents the many contrasting qualities of today's modern woman. She is sensual yet sweet, sexy and charming. She is delicate as well as strong, seductive, glamorous and playful and so much more. The scent reflects Kylie Minogue's multi-faceted personality.”

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