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Tween Brands survey says back-to-school outfit planning is already underway

08 Aug '06

3 min read

While it seems like images of young Hollywood celebrities such as Hilary Duff and Lindsay Lohan are everywhere, tween girls are not relying on them to set fashion trends, according to a recent survey conducted by Tween Brands Inc.

Tween Brands Inc is a leading specialty retailer and operator of favorite tween apparel brands, Limited Too and Justice. The survey found that as tweens kick their back-to-school outfit planning into high gear, they are shopping for items based on the their own unique sense of style rather than modeling their wardrobe after those found in a celebrity's closet.

When asked who their fashion role models will be for the fall season, 40 percent of tween girls ages 7 to 14 indicated that they set their own fashion style, while only 12 percent indicated that they look to celebrities for inspiration.

Younger tweens ages 7 and 8, reported that they tended to rely more heavily on celebrities (23 percent) and their mothers (19 percent) for style tips. Older tweens ages 13 and 14 attributed their fashion sense to models in magazines/catalogs (20 percent), as well as to their friends (19 percent).

No matter who influences their sense of style, tweens can agree on one thing: the importance of finding the perfect back-to-school outfit. Summer break may have just begun, but tweens have wasted no time starting to plan.

With 90 percent of respondents stating that finding the perfect back-to-school outfit is important, tweens view planning their fall wardrobes as a top priority worthy of plenty of thought and deliberation.

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