Bestseller inks deal with Team Danmark for 2008 Summer Olympics
20 Jun '06
1 min read
Team Danmark is a federation that supports Danish athletes on their way to achieve top results at international sport events.
The entire Olympic idea fits well into the culture of Bestseller as the Olympic Games are characterised by people working hard together to achieve great results. As a part of the agreement, Bestseller supplies the Danish athletes with outfits for the opening ceremony, receptions, and other official events.
The partnership gives Bestseller the right to make use of top athletes and Team Danmark facilities for inspirational and educational purposes. In addition to that we get the opportunity to draw on their expertise with regard to health and wellness.
Bestseller employs more than 13,000 people worldwide – designing, developing, selling and marketing Bestseller's brands. Initially, Bestseller's focus was on women's fashion, however, over the years, other trends found their way into Bestseller's heart. In 1986, Bestseller introduced a line for children and two years later, the menswear line began to show its face.