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Lyric Jeans partners with EMI Music Publishing for luxury apparel line
10 Aug '06
3 min read
Lyric Jeans Inc, a cutting-edge premium clothing company, has entered into a licensing agreement with EMI Music Publishing, the world's largest and most creative music publisher.
As part of the deal, Lyric Jeans will use the publisher's extensive catalog as inspiration for the lyric-driven premium denim wear. Songs in the catalogue include such hits as, 'Rebel, Rebel,' 'Daydream Believer,' 'Stop in the Name of Love,' 'What's Goin On' and 'Material Girl.'
"The timeless words of these songs have touched and influenced so many people for decades. We are honored to be able to offer millions of fans around the world the opportunity to make a fashion statement by wearing apparel inspired by some of the greatest songwriters of all time," said Hanna Rochelle Schmieder, President of Lyric Jeans. "EMI Music Publishing has a tremendous music catalog and we're excited to be working with them to create new revenue streams for their songwriters," she continued.
Robert Flax, President of EMI Music Publishing US, said, "We're delighted to be involved with Lyric Jeans. We have a very proactive approach to licensing our catalog. In today's world, a great publisher has to become a global agent for their songwriters' property in many new arenas. EMI Music Publishing is constantly searching for new mediums to utilize its incredible compositions. Lyric Jeans is an exciting, high quality concept and we are happy to be involved in this venture."
Lyric Jeans is a music-driven premium clothing line involving lyrical content on jeans, denim wear and accessories. Each pair of jeans reflects the personality, style and flare of the artist and song through its design. With the vision of fusing the world of music with fashion, it employs a cutting-edge design strategy allowing consumers to express themselves stylishly through song lyrics.
As part of the deal, Lyric Jeans will use the publisher's extensive catalog as inspiration for the lyric-driven premium denim wear. Songs in the catalogue include such hits as, 'Rebel, Rebel,' 'Daydream Believer,' 'Stop in the Name of Love,' 'What's Goin On' and 'Material Girl.'
"The timeless words of these songs have touched and influenced so many people for decades. We are honored to be able to offer millions of fans around the world the opportunity to make a fashion statement by wearing apparel inspired by some of the greatest songwriters of all time," said Hanna Rochelle Schmieder, President of Lyric Jeans. "EMI Music Publishing has a tremendous music catalog and we're excited to be working with them to create new revenue streams for their songwriters," she continued.
Robert Flax, President of EMI Music Publishing US, said, "We're delighted to be involved with Lyric Jeans. We have a very proactive approach to licensing our catalog. In today's world, a great publisher has to become a global agent for their songwriters' property in many new arenas. EMI Music Publishing is constantly searching for new mediums to utilize its incredible compositions. Lyric Jeans is an exciting, high quality concept and we are happy to be involved in this venture."
Lyric Jeans is a music-driven premium clothing line involving lyrical content on jeans, denim wear and accessories. Each pair of jeans reflects the personality, style and flare of the artist and song through its design. With the vision of fusing the world of music with fashion, it employs a cutting-edge design strategy allowing consumers to express themselves stylishly through song lyrics.
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