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Lyric Jeans to market debut collection under 'Lyric Culture' brand name
23 Aug '06
2 min read
Lyric Jeans Inc, a cutting-edge premium clothing company, announced the expansion of its debut collection to include not only jeans and T-shirts, but also leather jackets, skirts, shorts, corsets and belts. The collection will be marketed under the brand name Lyric Culture.
"In developing our line it quickly became apparent that Lyric is a lifestyle brand that encompasses much more than just jeans and so it made good business and creative sense to identify it as Lyric Culture," said Hanna Rochelle Schmieder, the company's President.
"Lyrics are a way for us to express how we feel in every situation and aspect of our daily lives. Our clothes are designed as a reflection of pop culture through various genres and eras of music and our branding is synonymous with that," she added.
Lyric Culture is a music driven premium apparel line involving lyrical content on jeans, denim wear, leather and accessories. Each item in the collection reflects the personality, style and flare of the artist and song through its design. With the vision of fusing the world of music with fashion, Lyric Culture employs a cutting-edge design strategy allowing consumers to express themselves stylishly through song lyrics.
The company intends to announce the entire roster of songs that will be used in its debut collection in the coming weeks.
Lyric Culture isthe innovator and manufacturer of premium apparel and denim wear characterized by a cutting-edge design strategy driven by music and song lyrics. Through the unique fusion of fashion and music, it utilizes titles from all genres of music as inspiration for the brand, thereby appealing to a cross-section of various tastes and interests and enabling it to market its products on a worldwide platform.
"In developing our line it quickly became apparent that Lyric is a lifestyle brand that encompasses much more than just jeans and so it made good business and creative sense to identify it as Lyric Culture," said Hanna Rochelle Schmieder, the company's President.
"Lyrics are a way for us to express how we feel in every situation and aspect of our daily lives. Our clothes are designed as a reflection of pop culture through various genres and eras of music and our branding is synonymous with that," she added.
Lyric Culture is a music driven premium apparel line involving lyrical content on jeans, denim wear, leather and accessories. Each item in the collection reflects the personality, style and flare of the artist and song through its design. With the vision of fusing the world of music with fashion, Lyric Culture employs a cutting-edge design strategy allowing consumers to express themselves stylishly through song lyrics.
The company intends to announce the entire roster of songs that will be used in its debut collection in the coming weeks.
Lyric Culture isthe innovator and manufacturer of premium apparel and denim wear characterized by a cutting-edge design strategy driven by music and song lyrics. Through the unique fusion of fashion and music, it utilizes titles from all genres of music as inspiration for the brand, thereby appealing to a cross-section of various tastes and interests and enabling it to market its products on a worldwide platform.
Lyric Jeans Inc
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