Ashworth Inc declares Spring 2007 debut for Callaway apparel
19 Sep '06
2 min read
Ashworth Inc, is a leading designer of golf-inspired lifestyle sportswear, announced the Spring 2007 debut of an exciting array of new product releases for Callaway Golf apparel.
The Tour Authentic bottoms program and the X-Series Performance Center will be presented to the golf industry, including leading PGA golf professionals throughout the U.S., with first product deliveries arriving in stores by December 2006.
The New Tour Authentic Pant and Short Introducing the next generation of core-spun technology. Callaway Golf apparel is proud to present the Tour Authentic pant and short for Spring 2007.
The Tour Authentic bottoms program will be announced to over 3,500 select accounts throughout the U.S. in a custom Callaway Golf mailer providing product information and an actual fabric swatch attached to the inside of the mailer.
"The innovation is in the performance of the fabric combined with luxurious comfort. We felt it was important and unique to include a fabric swatch in the mailer, so each recipient can have the opportunity to experience the texture, weight and finish of this amazing new bottoms fabrication."
"The higher-end market is clearly missing a luxury performance bottom that better clubs and resorts can offer with the fine knitwear they currently offer to their members and guests," said Gary Sims, EVP Sales & Marketing.
The X-Series Performance Center
In June 2006, the Callaway Golf Company unveiledthe exciting new Ely Callaway Performance Center. The state-of-the-art golf research and fitting facility is named after Callaway Golf's late founder and will carry on his passionate pursuit of technological breakthroughs in the design, creation and custom fitting of golf clubs and golf balls for golfers of all skill levels.
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