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Midwest Mom starts new trend in maternity denim

19 Sep '06
3 min read

Lux has been providing this service for online customers, family & friends for several years now, and she has just taken the business online. Her idea grew out of her own need for jeans that fit her style ideals as well as her budget at 5'11". "Jeans in my inseam were either terrible homemade looking or very pricy" She remembers.

"The biggest surge in my recent sales has been gift certificates purchased by grandmas-to-be. I think it is very thoughtful actually, mothers have the desire to help their daughters as well as daughters in law look and feel great through these nine months, and the whole family shows support for the bundle of joy on the way" Lux comments.

The service also makes a one of a kind gift for trendy pals at showers, parties and holidays.

TrendyMamma

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