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Coty-DKMS to launch Global Holiday Initiative against Leukemia
19 Dec '06
3 min read
This holiday season, Coty Inc will contribute $150,000 to DKMS, the world's largest non-profit bone marrow donor center, in honor of the Coty-DKMS: Linked Against Leukemia partnership. Coty's holiday gift is part of the multi-faceted "Snowflakes never match, People sometimes do" winter campaign.
"With our large global network, it is Coty's sincere hope that our employees, partners, families and friends take advantage of this unique opportunity to unite behind such a deserving cause," said Bernd Beetz, CEO, Coty Inc.
"Just as an individual makes a difference within the Coty Inc organization, each donor registered or dollar contributed to DKMS can make the ultimate difference - that of potentially saving a life."
From December through mid-January 2007, Coty Inc. will help leukemia patients find their match by tapping into Coty's network of over 8,500 employees in more than 25 countries, worldwide business associates, friends and family to encourage donor recruitment and monetary donations.
Leukemia knows no boundaries -- neither does Coty Inc. In an effort to raise awareness of the partnership, Coty Inc will:
* Distribute both print and electronic corporate holiday cards announcing both the Coty-DKMS: Linked Against Leukemia partnership and Coty's holiday gift of a monetary donation made in each card recipient's name.
* Develop a public service announcement (PSA) to educate consumers on how to help leukemia patients find their match and join the fight for life. The PSA, featuring CEO Bernd Beetz, DKMS spokesperson Daryl Mac Daniels (better known as DMC of the legendary hip hop group, Run DMC), and DKMS Americas CEO Katharina Harf, will run on Health and Wellness channels, as well as a number of social networking Web sites.
"With our large global network, it is Coty's sincere hope that our employees, partners, families and friends take advantage of this unique opportunity to unite behind such a deserving cause," said Bernd Beetz, CEO, Coty Inc.
"Just as an individual makes a difference within the Coty Inc organization, each donor registered or dollar contributed to DKMS can make the ultimate difference - that of potentially saving a life."
From December through mid-January 2007, Coty Inc. will help leukemia patients find their match by tapping into Coty's network of over 8,500 employees in more than 25 countries, worldwide business associates, friends and family to encourage donor recruitment and monetary donations.
Leukemia knows no boundaries -- neither does Coty Inc. In an effort to raise awareness of the partnership, Coty Inc will:
* Distribute both print and electronic corporate holiday cards announcing both the Coty-DKMS: Linked Against Leukemia partnership and Coty's holiday gift of a monetary donation made in each card recipient's name.
* Develop a public service announcement (PSA) to educate consumers on how to help leukemia patients find their match and join the fight for life. The PSA, featuring CEO Bernd Beetz, DKMS spokesperson Daryl Mac Daniels (better known as DMC of the legendary hip hop group, Run DMC), and DKMS Americas CEO Katharina Harf, will run on Health and Wellness channels, as well as a number of social networking Web sites.
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