News Flash

Overwhelming response at 71st edition of pitti immagine uomo

22 Jan '07

4 min read

When Pitti Immagine Uomo (Florence, 10-13 January 2007) closed its doors, over 26,316 buyers had visited the fair and left an air of profound satisfaction and optimism among the 860-plus exhibitors at the Fortezza.

“It was a very strong Pitti Uomo - says Raffaello Napoleone, CEO of Pitti Immagine – “with enthusiastic comments from all the operators who were at the Fortezza, they were enthusiastic about business contacts and international communications and marketing. Even media coverage – press and TV – from all over the world was greater than average.”

The exhibitors met all of the most important clients: a clear sign of the energy with which the more innovative portion of the fashion system is viewing the recovery. The new section Touch! was a big success with the buyers as it enriched the segmentation and offerings.

“This edition confirms the success of our production decisions,” continues Raffaello Napoleone, “with a strong return to sophisticated and knowledgeable elegance presented in strong variations: the best collections featured at the Fortezza, the special projects such as Rooms, the exhibition-showcase dedicated to Savile Row and tailoring, the Kris van Assche event, and Maurizio Cattelan's vision in Permanent Food”.

Looking at the attendance data, we see continued growth among foreign buyers, with a final figure of 9,690 (there were 9,613 at the January 2006 winter edition) – and the great dynamism on the emerging markets. “More and more Pitti Uomo is the docking point for new markets,” says Agostino Poletto, Director of Marketing and Development of Pitti Immagine, “the operators come to Florence to make their first contacts with excellence in Italian and international men's fashions, and to satisfy the strong demand for quality and look that they find only here”.

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