Japanese premium denim brings a cult favorite to everyone
05 Mar '07
3 min read
UNIQLO's spring denim line is proof positive that fashionable, well-made, premium denim jeans can be affordable and accessible. UNIQLO's denim line features the world's best Japanese denim combined with cutting-edge fits, styles and washes, making them the perfect jeans for anyone and everyone who loves denim.
“Japanese denim is the best in the world and highly sought after by both denim enthusiasts and fashion-savvy consumers,” said Yuki Katsuta, senior vice president of global research and design for UNIQLO.
“But until now, was either hard to get or incredibly expensive. However with UNIQLO's spring denim collection, we are excited to be able to offer our customers the same high quality Japanese premium denim sold by the world's top designer denim labels, but at a fraction of the price.”
Unlike American mass produced jeans, UNIQLO only uses Ring denim, which has a textured surface and is woven from ring yarn to give the jeans a rugged and natural fade. To give its jeans the richest color possible, UNIQLO's partner denim producer uses a technique called rope dyeing, which keeps the core of each thread white, while giving the perimeter a beautiful indigo color.
All of the men's and women's denim for the spring collection comes from Japan, with nearly all of it sourced from Kaihara, a premium denim producer founded in 1893 and one of the world's most renowned denim suppliers. Kaihara has been a long time partner for UNIQLO, with over 8 years of business together. UNIQLO is able to provide the best quality denim at extremely competitive prices as it operates 700+ stores worldwide.
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.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
