Gitanjali Jewelry Extravaganza to sponsor inaugural show at LFW

07 Mar '07

3 min read

Diamond brand, Gitanjali Group and Lakme Fashion Week- two giants of the fashion & creative industry came together to unearth the most potent combination of fashion and creativity.

Gitanjali Jewellery brands (Asmi, D'Damas, Nakshatra, Sangini, Desire) have come on board as the Associate sponsors for Lakme Fashion Week. Lakme Fashion Week (LFW) Autumn Winter 2007 will showcase the work of 43 leading designers. It will be held in Mumbai's National Centre for the Performing Arts (NCPA) from March 27th -31st, 07.

To this association Mr. Anil Chopra, VP Lakme Lever expresses, “As an event, the LFW has now grown into a sponsor's dream. The association of Gitanjali Jewellery Extravaganza proves that world of fashion has moved beyond the multi billion clothing industry and into the wider world of consumer products like jewellery and accessories."

"Every season we aim to deepen our associations with the sponsors and provide them a platform to capture consumer mind space through the fashion week. We see our sponsors as desirable partners and seek to make concerted attempts to facilitate greater connect between the sponsors and their target audience.”

Gitanjali Jewelry Extravaganza will sponsor the inaugural show at LFW on March 27th, unveiling an exclusive fashion show. An entire collection will focus around the brand personality of Gitanjali Jewellery. This unique association for LFW and Gitanjali Group as a jewelry extravaganza will unfold at the country's best fashion event.

Mr. Mehul Choksi, Chairman Gitanjali Jewellery, said, "This is the first season for Gitanjali's association with Lakme Fashion Week. Jewellery is turning more prêt and Gitanjali's brands like D'Damas, Asmi, Sangini, Nakshatra, Desire are extremely popular with the masstige audience. Lakme Fashion Week is a strong brand, thus we plan to leverage on the Fashion Week."

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