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Stella McCartney for Target collection at LMFF

09 Mar '07

2 min read

In an Australian-first, Target has announced a ground-breaking international one off collaboration with fashion designer Stella McCartney.

The Stella McCartney for Target limited-edition, 42-piece collection will be launched in selected Target stores nationally from March 12.

The fall winter collection takes inspiration from Stella's own unique signature style and includes key items from her recent collections.

“I'm really excited by this collaboration, ” McCartney says. “I wanted the collection for Target to reinterpret all the 'best ofs' and 'must-haves' of Stella McCartney for winter and make my designs more accessible to a wider audience in Australia.''

The women's collection incorporates a full range of separates including jeans, pants, tailored jackets, dresses, chunky knits, swing coats, blouses, tee-shirts and camisoles in a range of colours and fabrics.

Target's General Manager of Women's Apparel, Larice Lewis, says “we're so thrilled to announce this very exciting collaboration. Stella McCartney for Target will offer our customers a beautiful range of winter essentials from one of the world's leading designers, at an accessible price”.

Stella McCartney launched her eponymous label in 2001 as a joint venture with Gucci Group. The brand already includes a successful range of women's ready to wear, accessories, fragrances and eyewear. Coming up is the launch of CARE by Stella McCartney, the first luxury organic skincare line to launch in 2007.

The Stella McCartney for Target collection will be showcased as part of Target Rocks Red Market at the 2007 L'Oreal Melbourne Fashion Festival on March 10th. The collection will then go into selected Target stores for a limited time from March 12.

L'Oréal Melbourne Fashion Festival

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