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Allen Solly introduces Neo - Uncrushables

17 Apr '07
2 min read

Contents Allen Solly, known for its contemporary and innovative styles, introduces Neo Uncrushables - The New Generation Wrinkle Free Cotton Trousers from Allen Solly. Designs and trends created by Allen Solly have become a benchmark in Indian styling, while others strive to follow their lead.

The Uncrushable range of trousers introduced back in 1999 became a large success story and has made significant contribution to business. Neo Uncrushables are a distinct improvement over the existing Uncrushables range of trousers. In addition to its famed wrinkle free property, Neo Uncrushables has a much superior texture and sheen, which is achieved by using superior 2/50s cotton yarn produced by Siro spinning technique.

To provide a truly world class wardrobe experience, Allen Solly has collaborated with Huntsman Corporation from US, one of world's leading dyestuff manufacturers. Neo Uncrushables come powered with High IQ performance (from Huntsman Corporation) enabling deeper colour tones that last much longer than usual.

On the Launch of Neo Uncrushables - The New Generation Wrinkle Free Cotton Trousers, Mr. Vishal Mirchandani, Brand Director, Allen Solly says, "We, at Allen Solly believe in innovation and are constantly striving to improve our product offering. In our quest to deliver world-class quality, a lot of effort is made in research and innovation. It is this drive that has helped us to introduce Neo Uncrushables which is the outcome of our constant research and development process to deliver higher value added products to our consumers."

Allen Solly has won many awards, notable among them being IFA Most Admired Brand - Trousers and Smart Casuals. The trousers are available in 10 different colours with both Pleated and Flat Front Option. Neo Uncrushables are available in Allen Solly studios and leading Multi brand outlets.

Madura Garments

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