Jewelry & watch Q1 sales up more than 100% at Amazon
08 May '07
2 min read
Amazon.com Inc announced first-quarter 2007 watch sales increased more than 100 percent year-over-year. Each quarter, an increasing number of Amazon.com's millions of customers are shopping the Amazon.com Jewelry & Watches store, especially for important gift-giving occasions such as Mother's Day and graduation.
"Customers have the ultimate flexibility in selecting any style of watch within every price range, knowing that they're getting high quality at a highly competitive price," said Steven Goldsmith, vice president, Amazon.com Jewelry & Watches store. "We will continue to bring customers industry-leading prices, increased selection and ease of experience when shopping for jewelry and watches."
Amazon customers purchased over 23,000 unique styles of watches (954 of those luxury brands), which helped increase watch sales by over 100 percent in the first quarter. Selection also expanded significantly. Over 2,500 new styles and brands were added to Amazon.com's Jewelry & Watches store, including luxury brands such as Chopard, Cartier, TAG Heuer and Omega.
Customer favorites and top sellers include the Chopard Men's Mille Miglia ($8,860), Cartier Men's Tank Francaise ($17,316), TAG Heuer Men's Formula One ($1,750), Baume & Mercier Women's Diamant ($2,439.99) and the Omega Men's Seamaster ($12,275). Amazon.com also introduced customers to a greater selection of popular fashion brands including Anne Klein New York, AK Anne Klein, Kenneth Cole Reaction, LeVian and Tokyo Flash, to name a few.
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