Genesis to work closely with Fila's new management team
09 May '07
3 min read
The Genesis Agency, a unique sales and distribution program tailored to the specialty running, cycling and outdoor markets announced that it will be setting up offices in New York, Chicago and Austin.
The Genesis Agency, led by Paul Perrone, the former Director of Running at Fila, will focus on pioneering fresh brands in specialty markets emphasizing consistent service and engaging marketing to differentiate within the industry. The national agency will consist of current and former Fila running representatives and will connect venders, retailers and consumers with innovative products in sport specialty. “We envision The Genesis Agency as the hub of profitable relationships between vendors, retailers, and consumers,” Perrone explained.
Andrew Hersam, Executive Publisher of Runner's World and Running Times Magazines, adds, "The specialty channel demands that vendors be experts in the products they make, the retail environment they sell into, and the consumers they target. The Genesis Agency is a resource for all three parties. So the retailers are well served, as are the brands. In the end, its the consumer who will ultimately benefit."
The Genesis Agency's inaugural clients include Fila footwear, Craft performance apparel, Balega socks, and additional to-be-announced accessories lines.
The Genesis Agency will work closely with Fila's new management team on product, sales, and marketing to make Fila a major player in the specialty running market. When asked about Fila's commitment to running, Jon Epstein, President of Fila USA, noted, "We are excited to continue to make running a focus at Fila. With product improvements and running-specific marketing, our team of dedicated running reps, The Genesis Agency, will quickly establish Fila as a force in the running category. I am confident that The Genesis Agency's passion for running is unrivaled in the industry.”
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
