Modaprima 3rd quality fashion show with Pitti Immagine
19 May '07
3 min read
The dates are 27-29 May, the venue is MIC - MILANO CONVENTION CENTER at fieramilanocity (via Gattamelata 5), and the event is Modaprima n. 62 previewing the ready-made and created-for-large-scale-distribution men's and women's clothing and accessory collections for the 2008 spring-summer season and sneak-peeks of the 2007/2008 fall-winter collections.
“We have high expectations for this next edition,” says Agostino Poletto, marketing director of Pitti Immagine, “the show is consolidating its role as the international showcase for unbranded, quality fashions."
"Large-scale distribution is an extremely dynamic market and has enjoyed double-digit growth over the past few years. With Modaprima we want to offer the international market the best of Made in Italy for this specific area: we have done careful scouting and have shopped the most important manufacturing districts in the country, and have selected the best which we will flank with some interesting foreign firms.“
“The exhibitors at Modaprima,” he continues, “represent the medium-high segment of the market, not only in terms of product quality and creativity, but also for the excellent services they offer their clients. And today, in industrial fashions these are the intangibles which generate the competitive advantage.”
Over 150 collections, by about 70 firms, will be featured at the show. The brands specializing in informal wear are growing strongly and more and more of them are choosing this event as the platform for showing their collections.
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
