Global lifestyle brand Diesel signature - Special event at Via Valfonda
28 May '07
2 min read
Diesel, special guest, special event at this Edition Diesel will be the guest of honor in a multi-part event, an innovative fashion project and a big musical party scheduled for the evening of Thursday, 21 June at the former Customs House (ex-Dogana) on Via Valfonda.
During the fair, the Dogana will also be the exceptional background for the men's and women's clothing and accessory collections with the Diesel signature.
The new map of Men's Fashions “It is here in Florence that business can dialogue with creativity,” says CEO Raffaello Napoleone. “It is here that the world's most discriminating buyers the ones who make the rules and set the trends come to find strong, well-known brands as well as new, total research brands."
Pitti Uomo is all this,: from the biggest names in Italian fashion as well as all the international brands to the new contemporary mix from our new fashion district inside Pitti Uomo's Fortezza da Basso, one passes through and sees all the emerging talent from New Beat and the luxury collections of the Pitti Rooms.
The show will also be the laboratory for rethinking the trade-fair concept and projecting it into the future with the project we have launched together with MIT of Boston, Massachusets. "But, the importance of Pitti Uomo goes way beyond men's fashion: confirming this are Diesel (our special event) who has chosen Florence for the spectacular presentation of their Global Lifestyle Brand .... as well as Ermanno Scervino,whose first women's collection will make a spectacular debut on the eve of Pitti Uomo."
The Ermanno Scervino preview with the Women's Pre-Collection Ermanno Scervino is breaking the rules with an absolute innovation: on the eve of Pitti Uomo, that is Tuesday, 19 June the brand will present the 2008 spring summer men's collection and the women's pre-collection in a single showing.
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