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Liali launches Las.sel - exclusive high quality Japanese brand

06 Jun '07

2 min read

Liali Jewellery, leading retailers of branded and custom-made jewellery, recently launched Las.sel, the exclusive high quality Japanese diamond jewellery range in collaboration with Kodama Co.

This prestigious Japanese brand which was only available in Matsuzakaya and Daimaru, both upmarket Japanese jewellery outlets, will now be displayed in Liali outlets in Dubai and Al Ain. Once again Liali Jewellery will have some of the most exclusive and extraordinary jewellery collections available.

Anuraag Sinha, Managing Director of Liali Jewellery, said: “Las.sel is a well-known brand with sophisticated designs. We are delighted to add a brand of this calibre within our unique product line. The support of such upmarket brands has been integral in strengthening our position as a retailer of high quality diamond jewellery in this market and strengthen our position as a leading design oriented jewellery chain.”

Las.sel's specialty is its polish and designs. All the designs are original and extremely popular in Japan. Quality craftsmanship and distinctive designs are the hallmarks of Las.sel. Produced in limited editions, the master artisans hand craft each piece using traditional tools.

Kodama launched Las.sel in 1999 in as a purely 'made in Japan' brand. It has four design lines. Mirror with its beautifully polished mirror surface in jewellery; Elegante consists of simple, elegant designs for daily use, while Farfalla's designs are themed on Japan's spring season. However, Cosmo is the most popular line in Las.sel with its space theme.

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