News Flash

STRAPS launches 18th exclusive store in Bangalore

19 Jun '07

3 min read

Oswal Group's, Oswal Retail Pvt Ltd (ORPL), the leading player in branded intimate wear retail market in the country, has firmed up its plans to expand and consolidate its presence in the country. Under its expansion and consolidation plans, the group launched its second exclusive store of STRAPS, your second skin store, at city's happening Commercial Street.

With this launch, STRAPS has touched the figure to 18 exclusive stores. With the retail boom underway, ORPL aims to aggressively expand and consolidate its presence across the country, targeting 120 points of operation by 2009.

Recognizing the potential in the South market, ORPL plans to strengthen its presence in the region by increasing its total points of operation to 30 by the year-end 2010.

The plans are afoot to launch stores in Karnataka, Tamil Nadu, Andhra Pradesh and Kerala. The new exclusive store in Bangalore is in synergy with the brand's vision to emerge as the singular identity for intimate wear for the New Age Indian Woman across regions.

“STRAPS' is a first of its kind multi-brand retail initiative that aims to offer a complete range of branded intimate apparel to the evolving Indian women. The new store will provide a range of products including lingerie, sleep wear, swimwear, maternity wear, camisoles, thermals along with select range of accessories all under one roof. All STRAPS stores across India clearly communicate the essence of the brand.

A unique environment with great attention to details such as staff, service and windows. STRAPS offer women a hassle free retail experience with a dedicated space, trial rooms, trained female staff and multiple brands to choose from. The female specialists provide counseling to women on the type, size, suitability, and varied purposes of intimate wear, making it easier for them to pick the right wear for themselves.

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