According to Adish Oswal, MD, Oswal Retail Private limited, "Our first store in Bangalore received an overwhelming response. To serve our customers better and have a wider reach we decided to launch another access point. Commercial Street is known as the fashion destination of Bangalore and our presence here will definitely drive more footfalls and provide larger access to the target audience.”
Further added, Adish, “Lingerie has come a long way from being just women's undergarments to a fashion statement. The growth of the lingerie market in India has been aided by new retail space, the rise of malls and emergence of organized retail formats."
"Price no longer a deterrent; it is design and quality that have emerged as the main guiding factors. At STRAPS we understand the important role that lingerie plays and that's one reason why each and every piece at STRAPS is hanged out of the box. We want to change the way women shop for their intimate wear. The idea is to reinvent the Innerwear Business in India and transform it into an accessible option from an embarrassing purchase.”
According to Technopak, the organized intimate wear retail market in India is pegged at a whopping Rs 2200 crore and is expected to grow at 70% per year till 2009. The company is bullish about the Indian intimate wear market and plans to capture 5% market share of the organized retail in the category by 2010.
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
