Payless signs multi-year agreement with H.H. Brown

27 Jun '07

2 min read

Payless ShoeSource Inc and H.H. Brown Shoe Company Inc announced that they have signed a multi-year agreement making Payless ShoeSource the exclusive retailer for the Dexter brand of footwear and accessories in the United States and the rest of the Western Hemisphere.

H.H. Brown will continue to design, develop and sell Dexter performance bowling and golf shoes, as well as the exclusive hand-sewn Dexter 1957 Collection hand-crafted in Maine.

Payless will align the Dexter brand with its new fashion direction and House of Brands strategy, while working with H.H. Brown to leverage the rich 50-year heritage and strong equity of the brand.

Payless said it will launch the new Dexter line first with a men's collection in select Payless stores for the 2007 holiday season followed by full men's and women's collections launched in all stores in spring 2008.

"We are thrilled to add Dexter to our expanding portfolio of well-known brands including Airwalk, American Eagle, Tailwind, Champion, Spalding and Dunkman now offered at Payless stores," said Matt Rubel, chief executive officer and president, Payless ShoeSource.

"We're on a mission to democratize fashion and design in the footwear and accessory categories to bring shoppers great brands and the latest styles at a great price. Dexter, with its long-standing image of quality, innovation and style, will give Payless a brand platform that speaks to a new generation with the energy, spirit and optimism of American life, style and design."

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