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People's Liberation signs distribution deal with LAKIS GAVALAS.SA

29 Jun '07

2 min read

People's Liberation Inc the designer of high-end casual apparel under the brand names People's Liberation and William Rast, has signed an exclusive distribution agreement with LAKIS GAVALAS.SA for the distribution of all William Rast branded apparel in Greece and Cyprus.

LAKIS GAVALAS.SA is an exclusive importer and distributor of brand name clothing, accessories, leather goods, shoes, lingerie, fragrances, jewelry, home furnishings and lighting.

Included in their impressive list of brands are, Burberry London, Dolce & Gabbana, Dsquared2, Jean Paul Gaultier and Seven for all Mankind.

LAKIS GAVALAS.SA boasts a well-staffed marketing and public relations/advertising department, which contributes to their high impact mass media reach, particularly in fashion media.

“We're very pleased to have partnered with LAKIS GAVALAS in support of our international expansion effort,” said Colin Dyne, Chief Executive Officer.

“Like us, LAKIS GAVALAS prides themselves on having close relationships with their customers, who in Greece and Cyprus represent more than 400 retail stores."

We think the William Rast brand will benefit from their expertise in working with a strong mix of premium quality lifestyle brands.

"They also afford us the essential infrastructure necessary for us to achieve our goal of increased global awareness of the William Rast brand. We are excited about working with LAKIS GAVALAS and anticipate further expanding our reach in European territories.”

People's Liberation Inc

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