Jimmy Choo signs license agreement with Selective Beauty

03 Jul '07

2 min read

Jimmy Choo, the iconic accessories brand, is pleased to announce its first ever fragrance partnership with Selective Beauty SAS. This significant step in the expansion of the company will see the unveiling of Jimmy Choo's first fragrance in the Spring of 2009.

The 10-year worldwide license agreement with Selective Beauty dovetails perfectly into Jimmy Choo's strategy to further establish itself as a major luxury brand, and become a key player in the fragrance industry.

Through highly selective distribution and products of the utmost quality and creativity, Jimmy Choo fragrances will reinforce the glamorous brand image, favoured by both international stars and elegant women alike.

Tamara Mellon, Founder and President of Jimmy Choo said “Jimmy Choo is a brand which is raising the spirits and capturing the hearts of women all over the world. This exciting new partnership will not only give us the ability to meet the demand for a fragrance, but also achieve my original vision for Jimmy Choo to be one of the most treasured luxury brands”

Welcoming the announcement, Robert Bensoussan, CEO of Jimmy Choo, who will be handing over the reins to the new CEO, Joshua Schulman, this week said, “The management of Jimmy Choo is delighted with today's announcement and has found the perfect partners in Selective Beauty. Since its launch in 1996, the company has enjoyed unparalleled growth and we believe this agreement will enable us to realise the true potential of the brand.”

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