Home / Knowledge / News / Company / New distribution channel for Kathy Ireland Brand

New distribution channel for Kathy Ireland Brand

23
Jul '07
House of Taylor Jewelry Inc announced that select fine jewelry from its Kathy Ireland Jewelry Exclusively for House of Taylor Jewelry collections will be available beginning August 2007 through PeachDirect, which reports that its luxury catalogs reach more than one million households a month.

The catalogs offer Kathy Ireland silver and 18k fashion collections from the Americana Style Guide, In Russian Style Style Guide and the Powerful Inspirations collection, with price points ranging from $240 to $800.

Los Angeles-based PeachDirect distributes catalogs that offer prestigious brands of consumer electronics, computers, home entertainment, jewelry and fashion accessories and household products, targeting consumer markets with more than 100 demographic attributes. Brands featured in the catalog include Sony, Bose, Compaq, HP, Panasonic, Philips, Fendi, Coach, Christian Dior, Gucci and more.

"This is an excellent opportunity to bring our fine jewelry to fresh, new audiences that are in search of branded products in exquisite designs with a pre-approved credit solution for purchasing them," said Ryan Yeager, Vice President of Sales and Merchandising for House of Taylor Jewelry. "Our team is delighted to participate in this rapidly growing direct sales channel that also increases the global recognition of House of Taylor Jewelry brands."

"The Kathy Ireland brand has developed into a retail phenomenon with more than $1 billion in annual sales inthe fashion and home categories," said Jack Abramov, President and Chief Executive Officer of House of Taylor Jewelry.


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