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Liali Jewellery set to spread SERENE styles

23 Aug '07

2 min read

Liali Jewellery has launched its much awaited SERENE brand at the Dubai Festival City.

This is an attempt made by the company to differentiate each of their brands and give them unique image. Many international brands have been featured here.

Raed Ahmed Baker, Chairman of Liali Jewellery, told the press, “With SERENE we are introducing a new concept group, with a view to provide customers with the exclusive, one-off pieces in diamond jewellery and precious stone jewels in the range that is higher than Liali.”

SERENE offers graceful and trendy customized and designer diamond jewellery for fashion conscious women who prefer elegant patterns and sophisticated styles.

Raed explained that SERENE is modern, luxury retailer, attracting international jewellery brands as well as customers who are looking for some distinctiveness in designs.

Finally, he said, “We are delighted to introduce SERENE which will further strengthen our portfolio. The store is already beginning to bloom into a hot jewellery destination. We welcome all who are present here today and are thankful to all our loyal customers for selecting our boutique for jewellery shopping. Over the past many years we have continued to expand across UAE and may soon be coming to an area near you.”

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