Students to meet pro athletes during 'In My Shoes' campaign
14 Sep '07
3 min read
Specific dates for appearances vary by market, but the appearances will take place throughout the month of October and in early November.
The "In My Shoes" contest which runs through Saturday, September 15th, invites students to share their performance goals for the new school year via written entry forms available online or in-stores, or by creating videos to share on YouTube.
Entries, which must begin with the phrase "In my shoes," will be judged on how well they express a concrete, realistic, measurable, age-appropriate and performance-oriented goal. Winning entries will reinforce key messages of performance, achievement and athleticism.
Local winners, named at participating TAF stores, will receive a gift card ($75 value) to use toward a pair of shoes of their choice from their local TAF. Ten regional winners around the country will receive a free pair of shoes presented to them by the above-named professional athletes at a "meet and greet" at a local TAF store.
One national winner will receive a one-on-one coaching session with a professional athlete to help them on the road to achieving their goal.