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Trent-Benetton tie-up to thrust Sisley brand in India

22 Sep '07

2 min read

Benetton Group and Trent Ltd, a Tata Group Company, have joined forces in a strategic partnership for the Sisley brand's commercial expansion in India.

The agreement was signed by Alessandro Benetton, deputy chairman of Benetton Group, and Noel Tata, managing director of Trent Ltd.

Under this agreement, Trent will open and manage a number of Sisley stores in India's major cities. The first shops will open over the next few months, starting with the top shopping streets in two of India's most dynamic cities: Hyderabad and Bangalore.

The new partnership will enable the Group to boost its presence in India, a key market for the entire continent, where it has been operating for over 15 years and already counts more than 141 United Colors of Benetton shops.

Trent Ltd has over a decade of experience in the Indian retail industry with an existing portfolio of 39 stores across 3 formats targeting the value/mid-market segment.

Trent operates the Westside departmental stores; Landmark, the largest books & music retail chain in India and Star Bazaar, its chain of hypermarkets.

“Working with such a prestigious partner”, Alessandro Benetton commented, “will allow us to accelerate Sisley's development and success in India."

"We immediately found ourselves in solid accord with Tata, based on our common goal to launch Sisley, a high-end brand with strong growth potential. Together, we can guarantee the quality of both the product and its distribution and consolidate the brand's distinctive identity.”

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