Trent-Benetton tie-up to thrust Sisley brand in India
22 Sep '07
2 min read
Adds Noel Tata, “Our existing operations, across three diverse retail formats, have given us key insights into the business and the Indian consumer."
"The partnership with the Benetton Group gives us the opportunity to tap the burgeoning premium segment of consumers. We believe that Sisley has a high potential for growth and we will leverage our experience to optimise the tremendous opportunity.”
The agreement comes only a few months after the launch of Sisley's first three pilot stores in Delhi which were an immediate and significant success with Indian customers and these 3 shops will be directly managed by Trent.
Sisley has more than 850 stores around the world. Its collections, distinguished by their strong fashion content, reflect the latest trends of the season.