Red Diamond with music in Autumn/Winter

04 Oct '07

4 min read

Lee Cooper, the English denim brand famous for its long-standing association with music (specifically rock) has announced the launch of its Autumn Winter collection 2007.

The highlight of the collection is the Red Diamond range aimed at the trend-setting Lee Cooper cult in India. Catering to the rebellious, irreverent, straight-talking generation, the collection is specially designed for the real trendy look.

This high fashion collection is a step up from the core Lee Cooper product lines from the earlier collections. The Red Diamond collection will consist of denims, non-denims, capris, knits, wovens and winter wear.

Announcing the launch of the new season, Mr. Ameet Panchal, CEO Lee Cooper (India) Pvt Ltd said, “Fashion-conscious Gen X in India knows the difference between a good pair of jeans and a great one, and we believe we can fill this gap."

"The team at Lee Cooper is very excited to introduce the Red Diamond collection, which will introduce revolutionary designs and garments to our fashion-conscious customers.”

He added, “In addition to appealing to the rock fans in India, the Autumn Winter 2007 collection echoes Lee Cooper's 'Industry- Strength-Life-Work' ethic, with key pieces bearing a minimally-finished work wear feel but with a modern, tailored finish. The emphasis is on building the Red Diamond segment and gradually moving it to a position of strength.”

The essence of the Red Diamond collection is a chic product with heavy detailing. The silhouettes include long and skinny, fitted and tapered, for both top and bottom wear. Metal studs further highlight the punk rock look.

The palette consists of greys, blacks and other neutrals along with saturated dressy colours. The finishes include resin finishes, dry and wet processes including scraping and grinding for a dry and coarse feel.

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