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Pearl Street to be Patagonia 24th retail location
09 Oct '07
2 min read
Outdoor clothing manufacturer Patagonia announced that it will open a retail store in a historic building in Boulder, Colorado's downtown pedestrian Pearl Street Mall next spring. The 2,961-square-foot store at 1212 Pearl Street will be Patagonia's 24th retail location and its second in Colorado, joining a store in downtown Denver 30 miles away.
The building dates to 1875 and was restored to resemble its original appearance by local developers Paul Eklund and Thomas Thorpe earlier this year. The first-floor retail space housed the Bergheim family clothing store for three generations until 1964 and then was occupied by a succession of retailers, most recently Science Artworks.
The choice of city and storefront reflects Patagonia's emphasis on situating retail outlets in geographic areas with an active outdoor lifestyle and in buildings with historical value. The company's interest in repurposing older structures is an extension of its commitment to encouraging sustainable development through efforts such as garment recycling and a grant program that has given 1% of Patagonia sales to environmental groups since 1985.
“Boulder has been on our roadmap for a long time because of the community's strong outdoor orientation and environmental awareness. That means local residents will appreciate both our products and our corporate culture,” said Robert Cohen, Vice President of Patagonia's North American Retail Division.
“We already have a large concentration of customers in the Boulder area from our Internet and mail-order businesses, so we know the market is a good fit for what we have to offer.”
The building dates to 1875 and was restored to resemble its original appearance by local developers Paul Eklund and Thomas Thorpe earlier this year. The first-floor retail space housed the Bergheim family clothing store for three generations until 1964 and then was occupied by a succession of retailers, most recently Science Artworks.
The choice of city and storefront reflects Patagonia's emphasis on situating retail outlets in geographic areas with an active outdoor lifestyle and in buildings with historical value. The company's interest in repurposing older structures is an extension of its commitment to encouraging sustainable development through efforts such as garment recycling and a grant program that has given 1% of Patagonia sales to environmental groups since 1985.
“Boulder has been on our roadmap for a long time because of the community's strong outdoor orientation and environmental awareness. That means local residents will appreciate both our products and our corporate culture,” said Robert Cohen, Vice President of Patagonia's North American Retail Division.
“We already have a large concentration of customers in the Boulder area from our Internet and mail-order businesses, so we know the market is a good fit for what we have to offer.”
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