Big plasma screens which broadcast video that explain the Geox patents are placed behind the check out, balancing innovation and technology and increasing interaction between customers and the surroundings.
In the space that house the new born apparel's collection, light structures are studied to expose the garments and to give them the maximum visibility.
Entirely dedicated Junior and Baby product sections use coloured panels, images and funny explanations of the breathable shoe's technology to recreate Magic Geox's word. They represent the real coloured isle into the Geox store's pure space.
The shop-windows are planned to give more visibility to the products, and the previous wavy platforms are replaced by more straighter and deeper ones.