aerie f.i.t workout wear - natural way to complete lifestyle
24 Oct '07
2 min read
American Eagle Outfitters Inc announced the launch of aerie f.i.t, a new line of fitness and workout wear designed for the 15- to 25-year-old AE girl.
The complete debut collection is available beginning and in the 20 standalone aerie stores across the country. Twenty-five American Eagle stores with aerie shops will also carry the full collection.
"Working out is important to our aerie customer, so offering a fitness line is a natural way to complete her lifestyle," said Betsy Schumacher, chief merchandising officer for aerie by American Eagle. "aerie f.i.t. combines fun, inspiration and technical performance in a way that's unique in the marketplace."
aerie f.i.t. (fun, inspirational, technical) includes a variety of exercise clothing and accessories including pants, leggings, shorts, sports bras, Ts, tanks, hoodies, wind stoppers, vests, caps and headbands.
Each piece is designed for high functionality as well as style. aerie Fit Sweat Free Fabric is wickable, pulling moisture away from the body, and includes Real Cool Cotton, which prevents overheating. Other details include hidden money pockets, reflective piping and special flat-seam construction.
aerie by American Eagle continues to be a successful new concept for AEO Inc. The brand launched in late 2006 with intimates and Dormwear collections.
Over the holiday time period, aerie will launch personal care items including a complete lip care line, body washes and lotions, along with home fragrance.
The company characterizes aerie by American Eagle as one of its key growth strategies, with 40 standalone stores by the end of this year, and plans for 50 to 60 additional stores in 2008.
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