Fashion cataloger Talbots selects Publicis as New Ad Agency

27 Nov '07

1 min read

Talbots Inc announced that it has awarded the Talbots Brand advertising account to Publicis (New York, NY) after a two-month review process. Boston-based Arnold Worldwide had served as Talbots agency of record since 1997.

"We are pleased to be working with Publicis, as we believe they will provide a new and innovative approach to marketing Talbots strong classic brand image," said Andrea McKenna, Senior Vice President of Marketing and Catalog Development at Talbots, Inc. "Publicis has a significant track record in marketing to the baby boomer customer, which will be instrumental in helping us build on our legacy as the retail destination for the 35+ customer."

Rob Feakins, Publicis President, Chief Creative Officer commented, "We are passionate about working with brands that are looking for real change, and we couldn't be more excited about working with Talbots. This is a wonderful brand with a great customer base, and we love the re-energized charge in which Talbots is currently engaged."

Pile and Company, a leading consulting firm headquartered in Boston, MA, managed Talbots agency review process.

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