News Flash

Dussault enters New York marketplace

30 Nov '07

3 min read

Dussault Apparel Inc - After successfully launching their first retail location in the US at 8010 Melrose Avenue in Los Angeles, CA, earlier this month, Dussault Apparel is proud to announce the opening of their second retail space. Located in the fashion forward, high-energy retail neighborhood of SoHo in Manhattan, Dussault's newly opened retail setting will help introduce the brand to the East Coast.

Located within SoHo's premier apparel retailer YRB, located at 478 Broadway, this store-within-a-store concept is unique to both Dussault and YRB. The initiative allows Dussault to enter the New York marketplace without having to invest in the traditional expenses related to a brick and mortar facility, while allowing YRB early access to one of America's hottest new fashion brands.

YRB is known throughout the New York metro area as one of the best places to procure up-and-coming brands by today's highly fashion conscious youth.

This new, themed Dussault Apparel retail location opened its doors this past week in time for the Thanksgiving shopping season and the so-called retail frenzy entitled Black Friday. It was imperative for both companies to have the space open for America's busiest retail weekend, as well as for the month leading into the Christmas Holiday season. Dussault will be doing a launch event in the new year. Dussault Apparel's products will also be available through YRB's online retailing website.

Featuring a dilapidated hotel theme, the space is a unique look for both YRB and for the Manhattan retail marketplace as a whole. Not satisfied with just hanging his product on any old rack, Dussault Apparel Chief Creative Officer and company Founder Jason Dussault created a themed retail experience, much like he did for the company-owned Los Angeles store.

More Dussault Apparel Inc News... More Fashion News - United States Of America...