Global fitness company Nautilus Inc and leading sporting goods retailer Dick's Sporting Goods Inc have announced an integrated fitness partnership for fall 2008.
The new partnership will include an 8-10 item assortment of premium branded home fitness equipment, along with merchandising and marketing support that meets the expectations of Dick's Sporting Goods shoppers.
Previously, Dick's Sporting Goods floored 3-4 items and has tested larger store-within-a-store assortments from Nautilus.
"We are looking forward to an exciting new partnership specifically designed to reach Dick's Sporting Goods shoppers with premium fitness equipment," said Ed Stack, chairman of the 340-store sporting goods retailer.
"We will be using the next 6-8 months to work with the leadership at Nautilus to introduce a sustainable presentation of premium branded equipment, much as we have done in other sections of our stores."
Specific items were not described for competitive reasons but will include an assortment of cardiovascular and strength equipment geared toward those who exercise frequently at home.
"We are honored to have been selected by Dick's management for this exciting initiative," said Tim Joyce, Sr. Vice President of Global Sales for Nautilus Inc. "This retail partnership is a promising glimpse into the future of Nautilus customer relationships."
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