The first UNIQLO store in France opens its doors on Friday, December 14, 2007. The store, just approx. 200sqm in size, will be housed in the Les 4 Temps shopping mall in the Parisian suburb of La Defense. The compact “concept shop” will serve to communicate the UNIQLO brand message. This initial presence in France will pave the way for our UNIQLO Paris global flagship store currently undergoing preparations.
The first UNIQLO on French soil
UNIQLO is making its debut in France with a compact 200sqm outlet in the Les 4 Temps shopping mall in the Parisian suburb of La Defense. The store has been positioned as a “concept shop” to communicate the UNIQLO brand message directly to consumers. As a nascent brand in the French market, we shall be looking to convey a message from UNIQLO to the acutely fashion conscious Parisians, and to improve our brand recognition."
"We shall also be conducting marketing exercises (market research & comprehension), familiarizing ourselves with local store operation, and determining the most appropriate image of UNIQLO to present to the French market. France is now the fifth country in which UNIQLO has gained a presence after the UK, China, South Korea and the US as the brand continues its exciting and aggressive global expansion strategy."
"A “concept shop” to directly communicate all that is UNIQLO
The concept shop will sport some of UNIQLO's most representative fashion items including cashmere sweaters, UT, denim and premium down clothing. The store emphasizes UNIQLO's predominant red brand color."
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
