J Brand Blue Label is perfect fit for curvier woman

17 Jun '08

2 min read

The Los Angeles Fashion Awards “Denim Designer of the Year” winner and celebrity favorite, J Brand, has announced the debut of its latest line, J Brand Blue Label. Featuring a new fit for the curvier woman, the line was created to meet market demand for an alternative to the brand's existing fit.

“Blue Label is perfect for women with curves,” said Susie Crippen, J Brand co-founder and Creative Director. “We have received a good deal of feedback from women who told us they loved our look and styles but wanted a fuller fit. We created Blue Label with a more generous cut around the leg, as well as a contoured waistband to hug the body's natural curves.”

J Brand Blue Label has two predominant styles: The Scarlett with a low-rise fit and The Catherine with a mid-rise fit — both available in a cigarette leg and a boot leg. The cigarette leg is a 14-inch stovepipe, which has J Brand's signature look with more room around the thigh. J Brand's boot leg with a subtle flare and has been a consistently requested style.

And, finally, there is a wide-leg style for women who like a flowing jean. The Monroe is a mid-rise style that fits looser from the hips to the thighs. The back darts and contoured waistband keep this wide leg polished without looking overdone. The Monroe is also available in organic cotton.

“Blue Label was truly born out of the spirit to meet customers' needs,” said J Brand co-founder Jeff Rudes. “We are pleased to be able to provide women with this new curvy fit in the J Brand aesthetic.”

The line is scheduled to hit stores in August, with an early delivery in July exclusively for Bloomingdale's.

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