True Religion Apparel Inc announced the opening of a new branded retail store in the Union Square retail district of New York, New York. Located at 863 Broadway, the 1,440 square-foot branded store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim and sportswear collection, and a full range of licensed product, such as footwear, swimwear, headwear and handbags.
Widely recognized as one of Manhattan's premier shopping, restaurant and tourist destinations, the Union Square retail district encompasses an eclectic mix of high end luxury tenants and premium brands including Diesel, G Star, Puma, Juicy Couture and Coach. Situated near the popular Greenmarket, the Flatiron district, multiple theaters and convenient access to the subway, it is estimated that 500,000 people pass through the Union Square corridor daily.
"We are excited to announce the opening of our Broadway store, which marks our fourth Manhattan store location," said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel Inc. "Our Broadway store will complement our existing Manhattan store locations while providing a distinct and unique shopping experience to consumers on East Side."
"It is estimated that approximately 500,000 people pass through the Union Square retail district on a daily basis. Our Union Square store, which is centrally located on Broadway, exemplifies our strategy of locating in high volume, high traffic locations," said Michael Buckley, president of True Religion Apparel Inc.
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