Finish Line & Nike launches campaign featuring Jermaine O'Neil
20 Oct '05
3 min read
Jermaine O'Neal takes the court with the yellow team, and they make a huge comeback complete with dunks and stuff blocks from O'Neal. As the yellow team comes out victorious, O'Neal walks off the court with confidence. The spot highlights that O'Neal's shoes make the difference and Finish Line is the place to get the new Nike Shox Ups.
"Nike is pleased to work with Finish Line and Jermaine O'Neal on this integrated campaign," says Christian Scott, Senior Retail Brand Manager at Nike. "There is no better place or athlete to tell Nike's authentic team basketball message."
NIKE Inc based in Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.
Finish Line Inc is one of the nation's leading athletic specialty retailers offering the best selection of footwear, apparel and accessories for men, women and kids. Finish Line is publicly traded on the NASDAQ National Market under the symbol FINL and currently operates 640+ Finish Line stores in 47 states and online. In addition, the Company also operates 38 Man Alive stores in nine states.
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