Jones Jeanswear enters menswear market with Andrew Marc

20 May '10

3 min read

Jones Apparel Group, Inc. announced that its Jones Jeanswear Division is entering the menswear market and has entered into an exclusive licensing and distribution agreement with G-III Apparel Group, Ltd. for Andrew Marc men's jeanswear.

Jones will build on its category expertise in jeanswear, including its longstanding women's denim portfolio and proven operational and design expertise, to support this new initiative. The Jones Jeanswear Division, which is known in the marketplace for delivering exceptional quality products, enjoys broad multi channel distribution for its 12 women's denim brands, including Gloria Vanderbilt, America's original designer jeans, as well as L.e.i., GLO, Nine West and most recently, Jessica Simpson.

The agreement with G-III grants Jones the exclusive right to design, market and distribute Andrew Marc jeanswear for men. The initial launch will be for Marc Moto, a Rebel Division of Andrew Marc, and is expected to be in approximately 500 doors beginning in the fourth quarter of 2010, with launches of Andrew Marc and Marc New York jeanswear expected to follow in 2011. The denim-inspired jeanswear apparel line will include jeans, casual pants, shorts and jackets, as well as woven and knit tops, t-shirts and sweaters.

Jack Gross, Chief Executive Officer of Jones Jeanswear Group, said: "We are excited about Jones's entrance into men's jeanswear and pleased that we can open this new chapter with a partner such as G-III. The Jones Jeanswear Division has emerged as a leader in the industry over the past few years, and we look forward to mirroring the success of our women's platform in the menswear marketplace. Together with G-III, we will extend Andrew Marc's reach by adding jeanswear to this truly wonderful American brand."

Morris Goldfarb, G-III's Chairman and Chief Executive Officer, said: "This is a very important development for the Andrew Marc brand, which today holds a strong position in upscale specialty and department stores. We are thrilled that Jack Gross and his team at Jones Jeanswear have chosen us as their men's jeanswear partner. We are confident that they will do an incredible job in carrying out our strategy of developing Andrew Marc into an iconic lifestyle brand."

The Andrew Marc brand includes Andrew Marc, which will continue to be sold at better department and specialty stores including Bloomingdales, Nordstroms and Saks; Marc New York, which will continue to be sold at department and specialty stores including Macy's and Lord & Taylor; and Marc Moto, which will be sold at department stores and specialty stores similar to Marc New York.

For over 25 years, Andrew Marc has had a truly American vision, representing the rebel in all of us, the love of our artful roots and the pride of our technological triumphs. The combination of luxury materials, innovative engineering and artisan details distinguishes Andrew Marc as a uniquely American brand.

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