News Flash

JMS to preview its fall 2010 collections at FFFWeek

16 Jun '10

3 min read

JMS/Just My Size, the nation's No. 1 plus-size apparel brand, will preview its newest collections for Fall '10 during Full-Figured Fashion Week in New York City beginning June 16. JMS is a main sponsor of the event hosted by plus model icon Emme and featuring a dynamic schedule of high-glamour events, including an opening night runway showcase, modeling competition, and informative panel discussions with plus-size fashion and industry experts.

“Sponsoring Full-Figured Fashion Week is a fantastic opportunity for the JMS brand to showcase its newest collections plus encourage greater visibility for the importance of plus-size style in the apparel industry,” says Maria Teza, general manager for JMS. “As the leading brand of plus-size clothing, JMS wants to show support for great venues such as Full-Figured Fashion Week to recognize and celebrate the plus-size woman.”

During the opening night runway showcase, JMS will preview its newest collections for Fall '10 including the JMS EasyDressing and Evolution by JMS lines will debut at retail later this summer exclusively at Walmart stores nationwide.

The new JMS collections have both style solution seekers and fashionistas in mind. The JMS EasyDressing collection features mix and match pieces that offer smart, easy wardrobe options with just a few key items. The collection will be available in Walmart stores beginning in mid-August.

Evolution by JMS is a contemporary collection that gives the woman with a younger attitude fashion-forward styles that fit her shape. Evolution by JMS will be available in 500 Walmart stores beginning in late July with plans to expand by December.

“The JMS brand offers great-looking, trend-right styles designed especially for women sizes 16-32 at affordable prices,” says Teza. “Instead of only seeing stylish clothes in the Missy department, she's finding great outfits from JMS in her size that fit and celebrate her curves.”

In celebration of Full-Figured Fashion Week, the JMS brand is inviting one fan and a friend to travel to New York City for the runway finale on Saturday, June 19 as part of a sweepstakes offered on the brand's Facebook page. The lucky winner will receive the trip to New York, two VIP entries to the finale event and an assortment of JMS clothes.

A plus-sized apparel authority for more than 25 years, JMS/Just My Size offers bras, panties, hosiery, fashionable sportswear, activewear, jeans and more. JMS/Just My Size is owned by Hanesbrands Inc., a leading marketer of innerwear, outerwear and hosiery apparel under strong consumer brands.

JMS/Just My Size

More Hanesbrands Inc News... More Fashion News - United States Of America...