Blue Nile launches three new 'Build Your Own' diamond jewelry
29 Nov '05
3 min read
"Consumers have told us they want choice and personalization," said Vadon. "By leveraging our vast diamond selection with innovative customization tools, we're delivering and consumers are responding." Blue Nile has established some of the highest quality standards in the jewelry industry. Jewelry craftsmen with an average of 15 years experience create each piece.
All Blue Nile Build Your Own diamond jewelry is shipped free via FedEx Priority Overnight, and may be returned for exchange or refund through January 16, 2006.
Build Your Own Five-Stone Ring: Consumers can build a Five-Stone Ring in a platinum setting, selecting round diamonds sized from 1.25 to 2.55 total carats.
Build Your Own Six-Stone Cluster Earrings: Shoppers can create a matched pair of Three-Stone Cluster earrings in 18k white gold, selecting round diamonds from 1.5 to 3.9 total carats.
Build Your Own Asscher-Cut Diamond Stud Earrings: Selecting from platinum, 18k yellow or white gold settings, consumers can build Asscher-Cut Diamond Stud earrings with diamonds sized from .66 to 4.25 total carats.
Blue Nile is a leading online retailer of high quality diamonds and fine jewelry. The Blue Nile Web site showcases more than 60,000 independently certified diamonds and more than 1,000 styles of fine jewelry.
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