Home / Knowledge / News / Company / Christian Siriano to expand exclusive-to-Payless label line

Christian Siriano to expand exclusive-to-Payless label line

26
Oct '10
In recognition of the popularity of the Christian Siriano for Payless designer label and its often sell-out styles, Payless and its Guest Designer partner, Christian Siriano, announced they have signed a multi-year deal to expand the exclusive-to-Payless label to a wider seasonal collection of as many as 20 shoe and handbag styles each season available at more moderate pricing in about 2,400 stores and Payless.com.

The newly expanded line is expected in stores next fall and will be refreshed twice a year. Payless will continue the original Christian Siriano for Payless label -- in its signature black box -- with styles inspired by Siriano's New York Fashion Week runway shows and his ready-to-wear apparel line. This one-year-old label, featuring original designs that are unveiled on the runway, results in a tight collection including four-to-six primarily dress shoe styles and two coordinating handbags available in select Payless stores and Payless.com.

"I am so happy to expand my relationship with Payless. They've been fabulous to work with, and I am always so proud of the designs and to see women enjoy wearing them each season!" said Siriano. "This expanded Payless collection, for me, is an opportunity to branch out even more and reach more women with my designs. I'll draw inspiration from lots more everyday elements -- street fashion, architecture, traveling and landscapes -- to create amazing looks including a range of boots, casuals, flats, sandals and handbags in addition to dress styles."

Siriano recently traveled internationally with the Payless design and buying teams to collaborate on the new line for fall 2011. In addition to international travels, Siriano expects to draw from a wide range of influences including the world's runways, U.S. fashion and key American cities to create signature city-inspired shoes and handbags in future seasonal lines.

"We are thrilled with the great success of our collaboration with Christian. With his immense creative talent each season and the popularity of his label, it just made sense to provide him with a broader platform," said LuAnn Via, CEO of Payless. "With this expanded arrangement we are making the Christian Siriano for Payless label a stronger brand in our portfolio, and I can't wait to see what his expanded line will bring next fall and to excite our shoppers with his fabulous fashion."

Payless ShoeSource


Must ReadView All

Pic: Shutterstock

Textiles | On 26th Jan 2021

China's textile & garment exports rise 9.6% in 2020

Despite the COVID-19 pandemic and global economic slowdown, textile...

Pic: Shutterstock

Textiles | On 26th Jan 2021

Vietnam, Israel to sign labour cooperation pact this year

Israel and Vietnam recently initiated negotiations over a labour...

Pic: Shutterstock

Fashion | On 25th Jan 2021

Boohoo buys Debenhams brand, website, but not its stores

Boohoo has reportedly purchased Debenhams brand and website for £55...

Interviews View All

Nitin Soni, Dolphin Jingwei Machines

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Pratik Agarwal,

Pratik Agarwal

Breya is a brand of Indo-Western clothes for women owned by ABP Apparels...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search