Ace Turtle partners with Myntra for Dockers' Indian debut

13 Mar '24

2 min read

Pic: Ace Turtle

Insights

Ace Turtle teams up with Myntra to introduce Dockers to the Indian market, presenting a sophisticated array of khaki lifestyle apparel.
With a focus on quality and versatility, the collection includes a diverse range of over 160 SKUs, from classic khakis to modern essentials like shirts and sweaters.
Dockers aims to offer seamless shopping on Myntra.

ace turtle, India’s leading technology-native retail company announced its strategic collaboration with Myntra, one of India’s leading platforms for fashion, beauty and lifestyle for the online launch of Dockers, the khaki lifestyle apparel brand and a division of Levi Strauss & Co. ace turtle is the exclusive licensee of Dockers in India.

The Dockers brand continues to be a leader in khaki and offers a wide range of apparel and accessories, for men and women, with no compromises in quality – always superior comfort and versatile style. While the brand remains focused on the classic khaki style and its founding principles, Dockers has evolved its offerings to include more variety and appeal to a broader set of shoppers in both their professional and personal lives.

Commenting on the partnership, Nitin Chhabra, CEO, ace turtle said, “We are excited to expand our relationship with Myntra with the exclusive online marketplace launch for Dockers in India. Myntra’s unmatched reach and commitment to delivering a superior online fashion and lifestyle shopping experience aligns perfectly with Dockers’ ethos. We will continue to expand the distribution for Dockers to make its premium quality fashion apparel accessible to millions of Indian consumers leveraging our unique technology-driven operating model, deep understanding of Indian consumers and omnichannel commerce expertise.”

Sharing her perspective, Jayanti Ganguly, VP – Business, Myntra said, “Myntra continues to be at the forefront of enabling access to the most sought-after international brands to our thriving base of fashion-forward consumers. Our strategic collaboration with ace turtle to launch Dockers, is another significant step in that direction. We believe that Dockers through its timeless style and commitment to quality will bring a touch of sophistication and versatility to our growing base of premium male shoppers spread across the nation, who inherently value popular international brands.”

Myntra will offer the complete apparel collection of Dockers, comprising over 160 SKUs, catering to diverse fashion preferences of premium Indian consumers. From smart casuals to modern essentials, the collection includes Dockers’ signature khakis, shirts and sweaters enabling consumers to conveniently shop online from anywhere across the country. Dockers will have a dedicated Online Brand Store on the Myntra app and will have extensive visibility through Minis, Myntra’s widely viewed short video content.