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Alexa Chung, M&S collaborate for clothing line

05
Feb '16

Courtesy: M&S

British model Alexa Chung and high-street retailer Marks & Spencer are collaborating to launch a new clothing line called Archive by Alexa.

“This is a unique approach to a collaboration. Using the rich and extensive Marks & Spencer Company Archive in Leeds, UK Alexa and the M&S design team have embarked on a journey of rediscovery,” the retailer said in a press release. “This project is the first of the 'M&S &' series. A sequence of unique, exclusive collections in collaboration with some of today's most exciting designers, brands and fashion icons.”

The 31 piece womenswear collection has been carefully curated and handpicked by Alexa and the M&S design team, bringing archive pieces back to life for 2016 using Alexa's unique approach to style.

The collaboration introduces modern fabrications and an updated colour palette to define a contemporary womenswear collection with a heritage sensibility. The supporting campaign will launch in April with Alexa herself taking creative ownership of the mood and direction.

The collection will debut in April 2016 and will be available in select stores in India. (SH)

Fibre2Fashion News Desk – India

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