Jan '16
Location: Ambience Mall in Gurgaon
Area: 1100 sq ft
Store type: Company-owned company-operated
Product profile: Women's ethnic apparel and accessories.
Brief on store design and designers: The store design is based on existing measurements, which formed the basis of deciding the lay outing and zoning. The carpet area for this store is approx 1000 sq ft. The store witnesses ample amount of footfalls and is situated in one of the best malls of Delhi/NCR. The elements that have been used are wallpapers, LED screens, LED lights and a front façade.
Visual merchandising and fixtures by: In-house
Brief about the company: Aurelia is a brand that provides Indian wear for the working woman and home maker and believes in delivering design functionality with mix n match combinations. The brand by TCNS Clothing Co Pvt Ltd manufactures fashionable garments for women. The brand is a mirror for the new age Indian woman who is rooted at home and taking on the world with panache, playing myriad of roles with élan and taking on the challenges in her stride.
Catchment area: Premium/mass-premium
Company: TCNS Clothing Co Pvt Ltd
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